🟣 Building with Patient Capital

Over the last year, I have shared growth stories, teardowns, and playbooks from Better-For-You CPG brands. The goal was simple. To make the mechanics of growth, unit economics, and decision making more visible.

What that work revealed is now clear.

Most early stage CPG brands do not struggle because they lack ideas, demand, or ambition. They struggle because capital is deployed without structure. Growth is pursued without operational readiness. Financial visibility arrives after risk has already compounded.

That is not a marketing problem.
It is a capital and governance problem.

Conscious Commerce is being built to address that directly.

This is a venture studio for subscription first Better For You CPG brands. Growth, operations, and finance are treated as one system. Capital is staged. Equity is earned through performance. Decision rights are explicit. Governance comes before scale.

I am not interested in advising from the sidelines or producing more playbooks.
I am interested in building businesses that are investable, repeatable, and durable.

This model is not designed for founders who want full autonomy funded by external capital. It is designed for founders who understand that leverage requires constraint, and for capital partners who value discipline over speed.

I am now formalising this studio with the intention of partnering with either a single family office or a small consortium of family offices as long term capital partners.

There is no public raise.
There is no broadcast allocation.
There is a written thesis and a clear operating model.

Over the coming weeks, I will be sharing that thesis privately and inviting critique from family offices and advisors who want to pressure test the structure, governance, and risk profile.

If you sit inside a family office, advise one, or allocate patient capital and would be open to a thoughtful discussion around the thesis, I would welcome that conversation.

The work remains the same at its core.
Make risk visible early.
Build with discipline.
Let ownership, not activity, be the outcome.

Thank you for reading, and for engaging with the work over time.